Prince-ly India

Media sometimes hypes things up unnecessarily.
In the city of Kurukshetra (Haryana, India), a 5 year old kid called Prince turned 6 in a trench 60-feet deep. Am I kidding? Well apparently not. This Prince wandered of somewhere from his house and fell in the nearby dug well of 60 feet depth with the breadth of only 16 Inch. Futile measures were being carried out to release him. In the end the army was called. They planted another trench 10 feet apart, dug through it and released him. Kudos to the army and the kid who survived the fight for his life for about 50 hours. But now the media has created a super-hero out of him. They say they are going to sponsor his whole education. And believe it or not this news was running as " breaking-news" non-stop on 3 premier media channels of the country.
Agreed, the attention was needed. But I think there was no need to cover it continously and keep other news on a back-burner. Whatever prayers you want to say, say it in your heart with purity. Why you need to harp about it and create a display of emotions which will invariably, sell? I simply dont understand. Was the fate of a 12 year old Tsunami survivor changed? Our war-heros didnt get this kind of media-pubilicity. Who are those families who were killed in the Mumbai blasts? Who were the heroes of the day who made it possible for Mumbai to return back to normal?
The media will probably not answer these questions because no-one likes to know the reality. They just want to percieve what it might be ,and then speculate about it. In that way journalism is alive, so are the news. News that wont matter in the first place.